LinkedIn Positioning · Profile Optimisation · Ghostwriting
Don’t be the “best-kept secret” on LinkedIn.
Be BEST Known™ to your ideal clients.
The right clients are already looking for answers and solutions on LinkedIn and AI Search. Let’s make sure they find you.
Hi, I’m Marlene.
I help founders and expert-led service providers become BEST Known™ on LinkedIn, so the right clients can find, trust and choose them.
Start here
Get your BEST Known™ Audit
A personalised review of your LinkedIn profile so you can see what’s working, what’s missing, and what needs to change before you create more content.
See what you should be known for and whether your profile makes that clear.
Find the missing trust signals, proof points and positioning gaps holding your profile back.
Walk away with practical recommendations to make your expertise easier to find, trust and buy from.
Why this matters
Your LinkedIn account is a business asset.
It is not just a social media profile. It holds your positioning, proof, reputation, network, content and buyer signals.
When your profile and content are clear, your LinkedIn presence can help the right people understand what you do, why you are credible, and how to take the next step.
That matters because people do not always enquire the first time they see you. Sometimes they read quietly. Sometimes they search your name. Sometimes they visit your website. Sometimes they come back later.
Visibility creates curiosity. Clarity turns that curiosity into trust.
Your LinkedIn presence should make it clear:
- What you want to be known for
- Who you help
- Why your expertise matters
- What proof supports your authority
- What someone should do next
The Problem
The reality for founders & expert service providers
Typically: coaches, consultants & SaaS leaders
It’s easy to feel “invisible” if your LinkedIn presence does not make your expertise clear to your best-fit clients.
I help you turn your LinkedIn presence into a clear authority asset that helps the right people understand, trust, and choose you.
Questions
FAQs about LinkedIn positioning, profile optimisation and ghostwriting.
What is a LinkedIn profile audit?
A LinkedIn profile audit reviews how clearly your profile communicates what you want to be known for, who you help, why you are credible, and what someone should do next.
Who is LinkedIn profile optimisation for?
LinkedIn profile optimisation is for founders, coaches, consultants, SaaS leaders and expert-led service providers who want their profile to make their expertise easier to understand, trust and buy from.
Do I need profile optimisation or ghostwriting?
If your profile is unclear, start with profile optimisation. If your profile is clear but your content is inconsistent, ghostwriting helps turn your expertise into regular authority-building LinkedIn posts.
Can LinkedIn help me attract clients without posting every day?
Yes. You do not need to post every day to build authority. You need clear positioning, a strong profile, consistent content themes, and visible proof that helps the right people understand your expertise.
How does authority positioning help my LinkedIn presence?
Authority positioning helps you become known for one clear thing. It gives your profile, content and calls to action a stronger direction, so your LinkedIn presence feels intentional instead of scattered.
Does this help with Google and AI search too?
Clear positioning, structured content and consistent authority signals make it easier for people, search engines and AI tools to understand what you do and what expertise you should be associated with.