LinkedIn Positioning · Profile Optimisation · Authority Clarity

Find out why your LinkedIn is not turning expertise into leads yet.

The BEST Known™ LinkedIn Audit shows you what your profile, positioning and content need to make you easier to find, trust, remember and choose.

If you are a founder, consultant, coach, SaaS leader or expert-led service provider, your LinkedIn profile is no longer just a profile. It is your digital shop window, trust signal and authority asset.

The problem is that most expert profiles do not clearly show what they should be known for, who they help, why they are credible or what someone should do next.

Clarify what you should be known for

We look at whether your profile makes your expertise, audience and authority clear within seconds.

Spot the gaps costing you trust

We identify missing proof, weak positioning, unclear messaging and content signals that may be holding you back.

Know what to fix next

You walk away with practical recommendations so your LinkedIn can support visibility, authority and lead generation.

This is for you if...

  • You have deep expertise but your LinkedIn does not clearly communicate it.
  • You are posting, but your content feels scattered or disconnected from your offer.
  • You want better-fit clients to understand what you do before they speak to you.
  • You want your LinkedIn presence to support human trust and AI/search visibility.
  • You need a clear starting point before creating more content.

What I review

  • Your headline, banner, About section, Featured section and profile positioning.
  • Your content themes and whether they support what you want to be known for.
  • Your authority signals, proof points, credibility markers and calls to action.
  • Your visibility signals for LinkedIn, Google and AI search tools.
  • Your next best fixes so you are not guessing what to change.

Start here

Request your BEST Known™ Audit

Fill in the short form below and I will review whether this is the right next step for you.